Sunday, September 30, 2012

Mass Communication in India

This section deals with mass communication education in India, its scope and career prospects and list of various institutes offering mass communication courses.  The term Mass Communication, which was coined in 1920, is referred to the process of delivering and transferring of messages and news to a large group of people using different forms of media like newspapers, radio, internet and television.
Mass Communication Courses
Mass Communication is taught in various colleges and universities in India. It is also known by various names like communication studies, media studies, communication science, and communication arts and media science. While colleges and universities offer a 3 –year Bachelor’s and 2-year Master’s degree in Mass Communication, many institutes offer diploma and certificate programs in specialized fields like journalism, event management, advertising and marketing, and public relations. These diploma and certificate courses can vary from 3-6 months or even a year. Mass Communication has become such a popular stream of education in India today that distance education courses in mass communication have also picked up in a big way. IGNOU is one of the leading distance education universities to offer mass communication courses. 

Mass Communication Careers

The study of mass communication encompasses the academic study of various means of communication. Specialized courses in mass communication offer students an in-depth knowledge and functioning of various media like television, radio and the internet. Successful completion of mass communication  courses open a plethora of opportunities for students in various fields of advertising, journalism, public relations, event management, broadcast journalism, internet and radio.

 Mass Communication Institutes

Mass Communication has become an important stream of study. Many institutes offering specialized courses in Mass Communication have come up. Some of the top Mass Communication Institutes in India are IIMC Delhi, MICA Ahmedabad, Symbiosis Pune, and Xavier Institute of Communication, Mumbai. 

Why should one go for a course in media and communication when one has endless list of courses to choose from? What is there in it that makes it different from others? These are the questions that are often asked.

 Mass Communication Institutes in India
DelhiHaryanaHimachal PradeshJammu KashmirPunjab
RajasthanUttaranchalChandigarhAndhra PradeshHyderabad
PondicherryBiharOrissaKolkataWest Bengal
Arunachal PradeshMadhya PradeshUttar Pradesh

Mass Communication Careers

A decade back, mass communication classes used to had only a handful number of students but now scenario has changed immensely. The vast job opportunities thrown by it in different areas like Newspapers, journals, advertising firms, radio, production houses, publication houses and Television are enough to fascinate any student towards taking up this course vis-à-vis others. Apart from number of jobs, the challenge, creative satisfaction and good remuneration package that these jobs are some of the other factors for the students to move towards it. Plus, if one wants name and fame this is the best field. By taking up professions like Radio Jockeys or Anchors one can shot to fame instantly.

Mass communication course encompasses various streams. From advertising to Journalism to Public Relations, a student can opt for any field he likes.

Mass Communication Careers
A student who takes up Mass Communication has number of career options before him. He/she can opt as a Copy writer if he wants to go into Advertising, a Journalist if he has a nose for news and Public Relations officer if he wants to be the image builder of the company. After completing their course in mass communication one can work as a copywriter, advertising professional, journalist, news anchor and a PR Officer. Though the nature of their work varies widely, most of them have to work in tight deadlines. 
'News' for instance cannot be taken lightly and put off for another day as it would become stale and won’t sell. A journalist has to rush whenever any news breaks in. He has a 24-hour job. A copywriter too has to meet the deadlines. Anybody planning to enter this field must prepare himself to work in odd hours. Like other fields where the working hours are generally found to be between 9am and 5pm, in the media field one has to work in shifts. Though there are some positions in the media where one is required to contribute fixed eight hours of work during the day time, but such jobs are very few. In a nutshell, the field of media is quite interesting and rewarding but at the same time it demands lots of time, energy and hard work from one. So if you have the passion to defeat deadlines and ready to work as it comes to you at any time of the day, you are the right person this industry is looking for. Various mass communication related careers and the nature of their work are described below:Journalist :
A Journalist’s work is basically to collect the news and file it at the end of the day. But gathering news is not easy as it seems. In order to get the news, a Journalist has to win the confidence of the people. His day starts with going to the office and then checking with his sources about the happenings around. If he has some news, he goes to the field to cover it. After the news is collected, a journalist is required to come back to the office and write it for the reader. A journalist usually gets free at 9 in the evening (every organization has own timings) but he can be again sent to field in case any news breaks out.
Television and online journalism has taken off in the last 5 years only while radio is still a popular source of news in remote-villages. A student who wants to be a journalist should have a keen interest in current affairs. He should have an inquisitive mind and should have the ability of going along well with the people. Patience is another quality which is looked after in a good Journalist. 
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